News
26th Apr 2006
Drexel students plan major PR Campaign for Access Sports
Alyson Harris was thrilled Friday morning following a surprise presentation Thursday by a Drexel University PR class who made a 75 page public relations plan for Access Sports. The Drexel class, headed by public relations professional Rosemary Rys, created a specialized and well-researched long term public relations plan and mock press kit. The class, who called themselves New Image PR Consultants, spent the majority of their semester working on the professional plan that will be used by Access Sports indefinitely. Having no previous public relations facilitator for her non-profit, Alyson Harris is excited to begin expanding the agency and hopes one day it will compete with established non-profits that began under the roof of the RHD program like Art Reach.
Rosemary Rys, APR, is a former president of the Philadelphia Chapter of the Public Relations Society of America and teaches PR classes at Temple University and Drexel University. Rosemary met Alyson through a mutual friend and has been supporting her cause by helping Access Sports in every way possible. Rys decided to incorporate Access Sports into the final project for her Drexel capstone class and divided the students into four teams, each team working on a different section of the proposal. The end result was so impressive, that Rys and the class threw a presentation party for Alyson and even got a cake with the new Access Sports logo on it in blue and white icing. Rosemary Rys believes in empowering her students by giving them challenging projects with enough freedom to be creative while learning the fundamentals of PR. She loves working one-on-one with her students and believes student’s are ambitious, curious and highly motivated.
